Google Workspace announces pricing updates and more flexible payment options


Google has announced a few updates to its pricing to reflect the value in its products, alongside expanded commitment options to lock in the lowest pricing, providing its customers with more choice.

Since launching Google Workspace in October 2020, Google has delivered hundreds of new features to fuel secure collaboration from anywhere, including more than 300 in 2022 alone. The updates range from improvements to its world-class security and reliability that are required by its largest customers, to tools that increase the simplicity and helpfulness desired by smaller teams. The power of Google’s apps running in the cloud is that these enhancements are immediately available to all its customers, increasing the value it delivers.

Highlights include:

Google’s first update is the introduction of an Annual Plan option for all editions available through its website. Annual Plans are great for organizations ready to commit to a longer-term agreement, and allow customers the ability to lock in the lowest per-user price.

Second, Google is increasing the price of Flexible Plan subscriptions. Flexible Plans offer customers the option to pay as they go, with no commitment, and provide customers the option to add or delete user accounts at any time, offering added flexibility for businesses with a variable-size workforce. Starting March 14, 2023, new customers will be able to sign up for the new Annual Plan purchase option through the MyServices portal. Existing customers on the Flexible Plan can also switch to the Annual Plan through MyServices.

The updated list prices for Google Workspace Business editions will be:

Workspace Edition

Flexible Plan

Annual Plan 

Business Starter

€6.90 EUR

€5.75 EUR

Business Standard

€13.80 EUR

€11.50 EUR

Business Plus

€20.70 EUR

€17.25 EUR

* All pricing is per user, per month.

Third, Google is increasing the price of Google Workspace Enterprise Standard and Plus to reflect the value it’s added to the edition, including industry-leading security controls and administrative features designed for large enterprises. There are no list price changes to the other Enterprise editions, including education upgrades. Customers should connect with their account managers if they have questions and contact us via the MyServices customer portal.

The updated list prices for Google Workspace Enterprise editions will be:

Workspace Edition

Flexible Plan

Annual Plan 

Enterprise Standard

€26.64 EUR

€22.20 EUR

Enterprise Plus

€28.86 EUR

€30.24 EUR

* All pricing is per user, per month.

New pricing will roll out from April 2023 and through 2024

To give its existing partners and customers sufficient lead time, the new pricing will roll out starting in April of this year and through 2024, depending on factors that include the number of user licenses, current contract terms, and payment plan. For example, pricing for existing Google Workspace subscriptions with 10 or fewer user licenses will not change until January 2024. Customers will be notified via the Google Workspace Admin Console at least 30 days before their price changes take effect and provided with more specific information to help them navigate these changes.

Finally, alongside these changes, Google is also adjusting some local currency pricing, something the company evaluates periodically to maintain alignment with the exchange rates to the US dollar. Customers that will be impacted by any foreign exchange adjustments will be notified in advance of these changes.

Google Workspace delivers incredible value to teams and organizations of all sizes at a competitive price, and it’s committed to delivering flexibility and choice to customers. In the coming months, you will see it invest in additional innovation that extends the power of AI to help people create and connect safely.

Contact us via MyServices if you have any questions about pricing or if you want to discuss commitments to fix your price.